G Plan x Jay Blades

Production PR Creative Insight Photography Motion

Iconic British furniture brand, G Plan, collaborated with furniture designer and restorer, Jay Blades, to create a collection of unique chairs and sofas; ‘Created with personality. Designed for life.’ The collection ties G Plan’s heritage and renowned craftsmanship with Jay’s playful creativity. Brown Dog were appointed to write the strategy and plan the launch to elevate and champion the collaboration, through standout photography, successful press coverage and production of a behind the scenes interview.